How Property Leads Defines Inbound Leads
Property Leads uses every marketing channel except cold calling to get in front of homeowners to see if they are interested in a cash offer on their home. We consider a lead “inbound” when a homeowner responds to that marketing and voluntarily submits a form or calls in with their contact information, property details, and information about their situation. The completed inquiry is then delivered as a lead (and call!) to you, the investor.
This article explains what inbound means at Property Leads, how sellers reach our landing pages, and what you can expect when working with inbound, consented leads.
What Makes a Lead Inbound?
- The seller initiates engagement by searching for or responding to a marketing message or offer.
- The seller voluntarily submits their information through a form or calls in directly.
- The seller is indicating interest in learning more about selling their property.
Inbound describes seller action, not the first touchpoint.
How We Drive Seller Traffic
To reach motivated property owners at scale, Property Leads uses a diversified marketing approach, including:
- Organic search (SEO)
- Paid search and online advertising (PPC)
- Television and broadcast advertising
- Direct mail campaigns
- Consented SMS campaigns
- Opt-in nurturing and follow-up marketing
- Other digital and offline channels designed to reach homeowners
These efforts are used to drive traffic to our landing pages where the seller can fill out our form or call in directly. It is important to note that we have consent for all forms of marketing that we do.
How Sellers Enter the System
- Form Submissions: A seller completes a property information form after engaging with one of our marketing efforts.
- Call-Ins: A seller calls in directly and provides their information verbally.
In both cases, the seller is actively choosing to engage and provide their details.
What We Do Not Do
- We do not cold call property owners to generate leads.
- We do not sell scraped data or purchased lists.
- We do not deliver leads without seller interaction.
Why Leads Are Not Labeled by Channel
Property Leads does not categorize or sell leads based on the initial marketing touchpoint.
Our experience shows that seller intent, accuracy of information, and responsiveness matter far more than how a seller first encountered us.
Because of this, lead quality is evaluated based on outcomes, not channel labels.
Quality Assurance and Refund Protection
All inbound leads delivered through Property Leads are subject to our quality standards and refund policy.
If a lead does not meet policy criteria or is determined to be invalid, it may be submitted for review within the applicable timeframe.
Key Takeaway
Inbound means the seller takes action.
- We use many marketing channels to create opportunity.
- All leads are form submissions or call-ins.
- We never cold call sellers.
- Lead quality is measured by intent and validity, not channel labels.
Need Support?
Our Customer Success Team is here to help. If you have questions about inbound leads or want help reviewing performance, contact us at [email protected].
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