Sold Property Alerts FAQ

Modified on Thu, 12 Feb at 3:44 PM

Sold Property Alerts FAQ

Sold Property Alerts are automated emails that alert you when a property address from a lead you purchased shows as sold in public records. The goal is to give you extra visibility into outcomes so you can confirm wins, spot trends, and identify follow-up opportunities.

Why this matters: A lot can happen after a lead comes in. Some deals close weeks or months later. These notices help you track what ultimately happened and evaluate your process with real data.

What Are Sold Property Alerts?

What is a sold property alert? A Sold Property Alert indicates that ownership of the property has changed according to public records. This most commonly occurs after a property is sold, whether the sale happened on market or off market. In some cases, ownership can also change for other reasons (for example, estate transfers or changes in ownership structure).
Why am I getting these emails? You are receiving these emails because one or more addresses tied to your purchased leads has a recorded sale.
Does this mean someone else bought the deal? Not necessarily. Many clients discover the sale was their own closing. If it was not yours, it may still be helpful for review and learning.
Does this impact my account, pricing, or lead delivery? No. These alerts are informational only and do not affect lead delivery, bidding, refunds, or account status.

What Will I Receive?

Sold Property Alerts: You will receive an email any time a property from one of your leads shows as sold in public records.
Addresses in the email: Each alert will list the property address or addresses that have newly sold since the last update.
Lifetime sold property report: Every alert includes a downloadable file showing all properties from your leads that have sold to date. This report is cumulative and updates over time.
One-time rollout note: Some clients may receive a one-time message during the rollout that includes historical sold property data. After that, alerts are sent only when new sales occur.

What’s Included in the Report?

The report is provided in a spreadsheet format and may include the following fields when available:

Lead Date (when the lead was delivered)
Lead ID Number (a unique identifier for the lead in your account)
Address (the property tied to the lead)
Sold Status (for example, SOLD ON MARKET or SOLD OFF MARKET)
Sold Date (when the sale was recorded in public records, if available)
Refund Status (Approved or Declined, if you submitted the lead for refund)
Refund Reason (the reason selected at the time of your refund request, if applicable)

Tip: If you see a sold property that was previously submitted for a refund, use it as a data point to review your follow-up and timing. Some sellers transact later, even after a lead initially felt unresponsive.

How Should I Evaluate These Alerts?

Step 1: Check if you closed it. Search the address in your CRM, dispo notes, or closing records. Some teams add the address as a tag or note specifically for tracking.
Step 2: If you did not close it, review your timeline. Did you connect with the seller quickly? Did the lead go cold after a few days? Did you keep follow-up going past week one?
Step 3: Identify patterns. Look for repeat situations (for example, off-market sales that may point to speed-to-contact issues, or on-market sales that may point to pricing expectations).
Step 4: Use it for coaching. These reports are useful for sales managers who want real examples to review call handling, follow-up structure, and opportunity loss reasons.

Common Questions

How accurate is this? We believe the data is fairly accurate overall, but like any large dataset, it isn’t perfect. Occasionally, we may miss details such as condo unit numbers, slight address variations, or delayed record updates. If something looks off, send it our way, and we’re happy to double-check it with you.
Why haven’t my recent leads sold? In most markets, it typically takes at least 6 months for a seller to complete a transaction and for the property to officially transfer title in public records. Many sellers explore options for weeks or months before deciding to move forward, and recording timelines can vary by county.
How quickly do sales show up? Timing varies by county. Some sales appear quickly, others can take weeks or months after closing to be recorded and reflected in available data.
Where does the sold data come from? We source sold data from publicly available property records and licensed data providers, including MLS-related sources where available.
What if I see duplicates or repeated addresses? In some cases, the same address may appear more than once (for example, if a seller submitted multiple times or the property had multiple lead events). If you see something that looks off, send it to support and we’ll take a look.
How do you determine On Market vs Off Market? We check whether the property was listed on the MLS within 90 days of the recorded sale date.If it was listed during that window, we classify it as On Market. If not, we classify it as Off Market. In some edge cases, listing timelines or delayed recordings can cause slight misclassifications, but we aim to keep this as accurate as possible.
Is this a replacement for my own tracking? No. This is a supplement. Your CRM and internal reporting will always be your source of truth for deal attribution. This feature is intended to provide an extra layer of visibility and help you spot patterns.

Need Help Reviewing Your Sold Properties?

If you want help interpreting a specific sale, reviewing trends across territories, or tightening up your follow-up process, our support team is happy to jump in with you. Simply reply to the alert email and we’ll take it from there.

Why haven’t my recent leads sold?