Understanding Lead Prices

At Property Leads, we offer a range of pricing options based on the type of leads and the geographic areas you are targeting. Understanding these price structures can help you choose the right setup for your goals, budget, and acquisition strategy. Below is a breakdown of how our lead pricing works for our two lead categories: Home Seller Leads and Roofing Leads.

Home Seller Leads

The pricing below applies to our home seller leads, which are available at the county, state, metro, and national levels.

County Level Bids

• Starting Price: $125
• Bid Increments: $25
• Description: County level bids are the smallest and most targeted areas you can bid on. Pricing varies by county and is primarily set by market demand in each territory. These areas tend to be more competitive and carry a higher cost, but they provide access to more specific lead coverage.

Note

County-level bidding is best for clients who want to focus on specific markets and are comfortable competing in higher-demand territories.

State Level Bids

• Starting Price: $75
• Bid Increments: $25
• Description: State level bids consist of leads coming from counties within a state that do not have an active county-level bidder. These leads often come from less competitive areas and may include more rural markets within the selected state.

Note

State-level bidding can be a good fit for clients who want broader coverage within a specific state while keeping lead costs lower than county-level bidding.

National Metropolitan Counties

• Starting Price: $75
• Bid Increments: $12.50
• Description: National Metropolitan Counties gives clients access to leads from designated metro-area counties across the country. This option is designed to reduce exposure to more rural lead flow compared to standard National bidding, while still offering broader reach than selecting individual counties.

Best Fit For

• Clients who want broader national coverage while focusing more heavily on metro-area counties
• Teams looking to reduce rural lead volume without bidding county by county
• Operators who can work deals across multiple markets but prefer more populated territories.

For more details on how this territory works, including county coverage, pricing, and setup details, please review our full FAQ here: Metro County Territory FAQ.

National Level Bids

• Starting Price: $30
• Bid Increments: $5
• Description: National level bids are for leads that come from states or counties without an active higher-level bidder. These leads are typically from less competitive areas and may include more rural markets. National level bids offer strong value for clients looking to expand their reach or train newer acquisition teams at a lower cost per lead.

Best Fit For

• High-level operators with large distribution networks
• New operators or sales teams looking to train with lower-cost leads while still having access to quality opportunities
• Teams looking to scale and test new territories without heavy investment.

MLS Listed Lead Pricing

MLS Listed leads are homeowners whose property is currently listed on the MLS and who have also indicated interest in exploring additional selling options. These leads are delivered exclusively through Property Leads and can be a strong fit for investors who are comfortable speaking with sellers who may already be working with an agent or comparing multiple selling paths.

• County Coverage: $15 minimum bid, $5 bid increments
• State Coverage: $5 minimum bid, $2.50 bid increments
• National Coverage: $2.50 minimum bid, $2.50 bid increments

Note

MLS Listed leads are eligible under our standard refund policy, but a lead cannot be refunded simply because the property is listed on the MLS.

For more details on how MLS Listed leads work, including delivery, bidding, expectations, and refund eligibility, please review our full FAQ here: MLS Listed & Mobile Home Leads FAQ.

Mobile Home in Park Lead Pricing

Mobile Home in Park leads are sellers of mobile or manufactured homes located on rented land, typically within a mobile home park. These leads are best suited for investors who understand mobile home transactions, park rules, lot rent, title transfers, and the different process that can come with this type of inventory.

• County Coverage: $25 minimum bid, $5 bid increments
• State Coverage: $10 minimum bid, $5 bid increments
• National Coverage: $5 minimum bid, $2.50 bid increments

Note

Mobile Home in Park leads are eligible under our standard refund policy, but a lead cannot be refunded simply because the property is a mobile home located in a park.

For more details on how Mobile Home in Park leads work, including delivery, bidding, expectations, and refund eligibility, please review our full FAQ here: MLS Listed & Mobile Home Leads FAQ.

For questions about receiving only a particular motivation, reason for selling, or property type, see our explanation of custom lead filters.

Roofing Leads

We currently sell roofing leads to home service pros. You can buy both replacement and repair roofing leads. Lead prices vary by market, but this is where you can start. You can raise your bid in the increments shown:

Roofing County Level Bids

Lead Type	Starting Price	Bid Increment
Replacement leads	$125	$25
Repair leads	$25	$5

Roofing State Level Bids

Lead Type	Starting Price	Bid Increment
Replacement leads	$75	$25
Repair leads	$10	$5

For more on roofing leads, including the lead information you’ll receive and how funding works, please review our full FAQ here: Home Services - Roofing.

How Bid Priority Works

When multiple clients are eligible to receive the same lead, bid price will take priority. This means the higher active bid will generally take precedence, even if the lead qualifies under more than one territory type.

• Example 1: If one client is bidding $100 for National Metropolitan Counties and another client has a $75 State bid in California, the $100 Metro bid would take priority for eligible metro county leads in California.
• Example 2: If one client has a $125 County bid in Dallas County and another client has a $100 Metro bid, the $125 County bid would take priority for eligible leads in that county.
• Example 3: If one client has a $75 State bid in Florida and another client has a $30 National bid, the $75 State bid would take priority for eligible leads in Florida.
• Example 4: If one client is bidding $75 for National Metropolitan Counties and another client has a $75 State bid in California, eligible metro county leads in California would be distributed by round robin since both bids are tied.

Note

Territory type helps determine who is eligible to receive a lead, but the active bid amount helps determine priority when multiple eligible bidders exist.

How The Declined Refund Rate Can Factor In

In addition to bid price, declined refund rate can also factor into lead priority. This is designed to reward clients who submit refund requests responsibly and accurately.

Clients are not penalized simply for submitting a lead for review. Our refunds team reviews each request and follows up when needed. However, if a submitted lead is reviewed and determined to be valid, that refund request may be declined. Over time, a higher declined refund rate can impact account priority.

For example, if two clients are bidding the same price and one client has a 2% declined refund rate while another client has a 6% declined refund rate, the client with the 2% declined refund rate would be in a stronger position to receive that lead. The client with the higher declined refund rate may need to increase their bid to receive the same level of lead volume.

For more details on how this works, please review our full FAQ here: Understanding the Declined Refund Rate.